Micro and Small Firm Marketing A Pre-Millennium Muse from Paradise (Already out of date!)
نویسنده
چکیده
Based on a series of thoughts, heavily influenced by the sun and rum, this paper attempts to synthesise a number of disparate influences including micro-businesses in Barbados, marketing in rapid growth markets, mainstream texts, and creativity in marketing and in smaller firms. This journey is undertaken in order to seek inspiration for a theory of small firm marketing but questions are raised as to how far one all encompassing theory is either possible or desirable.
منابع مشابه
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